Το Διεθνές Φεστιβάλ Δημιουργικότητας, White Square, εκτιμά ιδιαίτερα τις δημιουργικές ιδέες και τους ανθρώπους του κλάδου, συμμερίζεται τις αρχές του κοινωνικά υπεύθυνου μάρκετινγκ, της ειρήνης και των πανανθρώπινων αξιών αναδεικνύοντας τις καλύτερες ιδέες που υλοποιούνται από οργανισμούς και brands, συμπεριλαμβανομένων ιδεών που συμβάλλουν στην ανάπτυξη του κλάδου και αλλάζουν τον κόσμο προς το καλύτερο.
Οι φετινές συμμετοχές έφτασαν τις 1210 από 38 χώρες της Ευρώπης, της Βόρειας και Λατινικής Αμερικής, της περιοχής MENA, της Ασίας, της Κίνας και άλλων περιοχών. Οι συμμετοχές του White Square 2025 αξιολογήθηκαν από έξι ομάδες της διεθνούς κριτικής επιτροπής, η οποία εκπροσωπείται από αναγνωρισμένους επαγγελματίες στον τομέα της δημιουργικότητας και της επικοινωνίας. Το Grand Prix του Φεστιβάλ καθορίστηκε από την Grand Jury, η οποία εκπροσωπείται από τους Προέδρους όλων των κύριων ομάδων κριτικής επιτροπής.
Φέτος, για πρώτη φορά απονέμεται και το βραβείο Best of Contest. Τα κύρια κριτήρια για την αξιολόγηση των συμμετοχών του διαγωνισμού είναι η δημιουργική ιδέα και η υλοποίησή της. Το μεγάλο βραβείο του διαγωνισμού, το Grand Prix απονεμήθηκε στο agency Mercado Mccann, Argentina για το Hotel La Argentina. Η Mercado Mccann, Argentina έλαβε και το Best Of Creative Contest πάλι για το Hotel La Argentina. Το Best Of Digital Contest κατέκτησε η VML New York, USA για την καμπάνια «Name This Oreo». Ο τίτλος «The Agency Of The Festival» απονεμήθηκε στην Voskhod, Russia ενώ το Special Prize From Creative Jury πήρε η Wolf Bkk, Thailand για το Uncle KFC's Rice Bowl. Παρακάτω παρατίθεται αναλυτικά η λίστα των νικητών:
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Winners of White Square Festival 2025:
GRAND PRIX
entry Hotel La Argentina, agency Mercado Mccann, Argentina
BEST OF CREATIVE CONTEST
entry Hotel La Argentina, agency Mercado Mccann, Argentina
BEST OF BRANDING CONTEST
entry Visible bag, agency Synthesis agency, Uzbekistan
BEST OF MARKETING SERVICES CONTEST
entry Hotel La Argentina, agency Mercado Mccann, Argentina
BEST OF MEDIA CONTEST
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand
BEST OF DIGITAL CONTEST
entry Name This Oreo, agency VML New York, USA
BEST OF CRAFT CONTEST
entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom
BEST OF MASS MEDIA CONTEST
entry Peru meets their champion, agency Tribeca Media, Peru
THE AGENCY OF THE FESTIVAL
Voskhod, Russia
CREATIVE
F. FILM
SPECIAL PRIZE FROM CREATIVE JURY
entry Uncle KFC's Rice Bowl, agency Wolf Bkk, Thailand
F1 TV / Screens
Silver
entry Tecate Eagle, agency LePub Mexico
entry Live a life!, agency Voskhod, Russia
Bronze
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
entry THE HUNGRY LLAMA, agency LEAGAS DELANEY ITALIA
Short-list
entry New Year: The Snowman’s Adventure, agency SberMarketing, Russia
F2 Online
Gold
entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom
entry Uncle KFC's Rice Bowl, agency Wolf Bkk, Thailand
Silver
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia
Bronze
entry Brusnika Developer. New Year Eve in a new flat, agency Voskhod, Russia
entry FUEL HATERS, agency Yell Bangkok, Thailand
Short-list
entry Make us better, agency Voskhod, Russia
F4 Pre-rolls
Gold
entry It Must Be Sting, agency Leo Thailand
Bronze
entry Diabetes hijacks ads, agency SEED, Kazakhstan
P. PRINT
P1 Print
Bronze
entry Typhoon, agency Hakuhodo International Indonesia
entry Explore Your Breast, agency Mood, Peru
P2 Publications
Gold
entry Red dragon's power., agency FCB Almaty, Kazakhstan
R. RADIO & AUDIO
R1 Radio & Streaming
Bronze
entry The voice of the city, agency Ruport, Russia
entry Tochka. Business sounds, agency Voskhod, Russia
O. OUTDOOR
O1 Billboards
Gold
entry Extra Finger Lickin' Good, agency Havas Malaysia / Havas Play & Havas Media Singapore, Malaysia
O2 Posters
Gold
entry Flooded Room, agency VML Thailand
O3 Digital screens
Silver
entry Solar boards, agency BBDO, Russia
Bronze
entry Playable Billboard, agency Grey Dubai & New York, UAE
O4 Ambient
Gold
entry The Chola Speaks, agency Brandy, Costa rica
Silver
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
Bronze
entry The Noise Reducing Wind Chime, agency IDEOT, South Korea
entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia
entry Visible bag, Synthesis agency, Uzbekistan
Short-list
entry Emergency SIM, agency GForce Grey, Kazakhstan
O5 Transit
Short-list
entry Passage of the Dead, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
O6 Live Advertising & Events
Silver
entry Nonna Spies, agency Ogilvy Italy
K. INTEGRATED
K1 Omni-channel Campaign
Bronze
entry Diabetes hijacks ads, agency SEED, Kazakhstan
Short-list
entry Perfect timing, agency Republic Group, Hungary
K2 Digital Campaign
Bronze
entry The Lost Сomment, agency SEED, Kazakhstan
K3 Social & Influencer Campaign
Bronze
entry Hardcore not ded, agency Aida Pioneer, Belarus
entry Reversed Roles, agency PIMO Lebanon
Short-list
entry Serious relationships with Turkish TV series on IVI, agency Friends, Russia
K5 Brand Loyalty Campaign
Short-list
entry From Kazakhstanis to Kazakhstanis, agency Mega Media in affiliation with Ogilvy, Kazakhstan
K6 Breakthrough on a Budget
Silver
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
K7 Selfpromo
Bronze
entry Cider Depressider, agency GREAT, Russia
entry PLATES WITH CHARACTER, agency Shuka Design, Russia
K8 Creative Strategy
Silver
entry Diabetes hijacks ads, agency SEED, Kazakhstan
K9 Collaboration of Brands
Gold
entry Hotel La Argentina, agency Mercado Mccann, Argentina
Bronze
entry Pyaterochka & Atomic Heart collaboration, agency Teammate, Russia
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
Gold
entry Hotel La Argentina, agency Mercado Mccann, Argentina
Silver
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia
Bronze
entry Hardcore not ded, agency Aida Pioneer, Belarus
entry FUEL HATERS, agency Yell Bangkok, Thailand
N2 Audio branded content
Bronze
entry Tochka. Business sounds, agency Voskhod, Russia
N3 Interactive branded content
Silver
entry School of Survival, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry Harpic Loocator #BeFreeToPee, agency tgthr., India
N4 Branded events
Gold
entry Mountennis, agency GForce Grey, Kazakhstan
Short-list
entry From shame to stage: Standing up for women's health, agency Much Better, Bulgaria
N5 Brand experience
Gold
entry TaoTao’s Story, agency Heaven&Hell Shanghai, China
Bronze
entry The Advanced Protector, agency &play, Bulgaria
entry The Lightchanger, agency BBDO, Russia
N7 Non-profit / charity
Bronze
entry Make Every Run Able, agency Yell Bangkok, Thailand
U. CREATIVE USE OF MEDIA
U1 TV & Other screens
Bronze
entry THE EXPERTS, agency Micidial, Italy
U2 Audio Platforms
Gold
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand
U3 Print/Outdoor
Silver
entry Solar boards, agency BBDO, Russia
U4 Ambient Media
Silver
entry Visible bag, Synthesis agency, Uzbekistan
Bronze
entry Peru meets their champion, agency Tribeca Media, Peru
U5 Events
Gold
entry Mountennis, agency GForce Grey, Kazakhstan
U7 Social Platforms
Silver
entry Live Again, agency TOPic & Loong, China
U8 Use of Channel Integration
Bronze
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
U9 Non-profit/charity
Gold
entry UNICEF Unlockers, agency SHIFT, Slovenia
Silver
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
FS. FILM.SECTORS
FS1 Food & Drink
Short-list
entry THE ORIGINAL, agency PHENOMENA, Lebanon
FS2 Other FMCG
Silver
entry Sabina Braless, agency SOUR Bangkok, Thailand
FS3 Consumer Durables
Gold
entry Gambol - Dare to Step, agency YDM Thailand
Bronze
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
FS4 Automotive
Silver
entry Naughty List, agency Conill Saatchi&Saatchi, USA
FS7 Consumer Service & B2B
Silver
entry Minimizing Your Frustration, agency BBDO Bangkok, Thailand
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia
FS9 Real estate services and development
Bronze
entry Brusnika Developer. New Year Eve in a new flat, agency Voskhod, Russia
entry Live a life!, agency Voskhod, Russia
FS10 Media / Entertainment
Gold
entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom
FS11 Film for non-profit / charity
Bronze
entry Do you think it is normal to destroy what's yours?, agency Binder, Brazil
entry The Lifeless Planet, agency Zebra Hero, Russia
PS. PRINT.SECTORS
PS2 Other FMCG
Silver
entry Red dragon's power., agency FCB Almaty, Kazakhstan
PS11 Print for non-profit / charity
Short-list
entry The Suicide Note That Saved Lives., agency Maitri Advertising Works Pvt. Ltd, India
OS. OUTDOOR.SECTORS
OS1 Food & Drink
Silver
entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia
OS6 Retail, e-commerce
Silver
entry Visible bag, Synthesis agency, Uzbekistan
OS9 Real estate services and development
Silver
entry Solar boards, agency BBDO, Russia
OS11 Outdoor for non-profit / charity
Gold
entry UNICEF Unlockers, agency SHIFT, Slovenia
Short-list
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
BRANDING
B1 Creation of New Brand Identity
Gold
entry Baked from flour and dreams, agency ENDY, Russia
entry Utopia Orchestra, agency ESH Gruppa, Russia
Silver
entry Victoria de Rocco, agency Dotorg branding & digital, Russia
entry Kineshma Kupecheskaya, agency Dotorg branding & digital, Russia
Bronze
entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil
entry NEW TASHKENT, Synthesis Agency, Uzbekistan
Short-list
entry Identity for Saratovskaya confectionery factory, agency Voskhod, Russia
B2 Rebrand / Refresh of an Еxisting Brand
Silver
entry Pushkin museum, agency Suprematika, Russia
entry Stone Age 2.0, agency TDI Group, Russia
Bronze
entry Silver mercury, agency Terminal Design Branding Agency, Russia
Short-list
entry the SAG level, agency Depot branding agency, Russia
B3 Promotional Printed Materials
Gold
entry Visible bag, Synthesis agency, Uzbekistan
Silver
entry Red dragon's power., agency FCB Almaty, Kazakhstan
B4 Promotional Item Design
Gold
entry Buscape, agency YDM Thailand
Bronze
entry Typeface pairing, agency lovemedo, Russia
entry Fortune cookie bag, agency OTVETDESIGN, Russia
Short-list
entry Science is the new cool. SIBUR and OLOVO have redefined the image of the modern scientist., agency Like Group, Russia
B6 Design-driven Effectiveness
Gold
entry the SAG level, agency Depot branding agency, Russia
Silver
entry Rajadamnern Immersive Muay Thai Experience, agency Brilliant & Million, Thailand
entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil
B7 Design Craft
Gold
entry Baked from flour and dreams, agency ENDY, Russia
entry Utopia Orchestra, agency ESH Gruppa, Russia
Bronze
entry CartOfFun – surrealistic potato chips, agency Depot branding agency, Russia
entry Pechorin, agency Terminal Design Branding Agency, Russia
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
Gold
entry Bottle development and packaging design for premium Kazakhstani vodka Kerbez, agency PG, Belarus
Silver
entry Conilon Challenge. A limited set of drip coffee., agency Ohmybrand, Russia
Bronze
entry CartOfFun – surrealistic potato chips, agency Depot branding agency, Russia
entry Legends of the Polar Circle, agency ENDY, Russia
X2 Packaging of non-food products
Short-list
entry Mad One, agency Repina branding, Russia
PD. PRODUCT DESIGN
PD2 Lifestyle, Fashion, Leisure, Sports
Bronze
entry Alfa fashion, agency Alfa agency, Belarus
entry Trudies, agency OTVETDESIGN, Russia
Short-list
entry Solar Circle, agency OTVETDESIGN, Russia
PD3 Gadgets, Computer Equipment
Bronze
entry VOICA: Inclusive design you can feel, agency JetStyle, Russia
BD. BRAND ENVIRONMENT DESIGN
BD1 Retail
Silver
entry the SAG level, agency Depot branding agency, Russia
Short-list
entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia
BD2 Points of Sale, Comsumer Touchpoints
Silver
entry Visible bag, Synthesis agency, Uzbekistan
BD3 In-store Design
Short-list
entry Rajadamnern Immersive Muay Thai Experience, agency Brilliant & Million, Thailand
MARKETING EFFECTIVENESS
E. MARKETING EFFECTIVENESS
E1 Short-term Creative Effectiveness
Gold
entry From mother-in-law to daughter-in-law, with love, agency GForce Grey, Kazakhstan
Bronze
entry Pyaterochka & Atomic Heart collaboration, agency Teammate, Russia
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
E2 Long-term Creative Effectiveness
Short-list
entry Hvatamba — a sale on Avito, company Avito, Russia
E3 Brand Launch/re-launch Campaign
Bronze
entry JUST LIKE YOU, agency CONTRAPUNTO / BBDO CA, Kazakhstan
E4 Breakthrough on a Budget
Silver
entry Cheers, Deivid, agency LePub Mexico
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
MARKETING SERVICES
A. BRAND EXPERIENCE & ACTIVATION
SPECIAL PRIZE FOR IMPACT FROM MARKETING&DIGITAL JURY
entry The Street of Life, agency Noble Graphics, Bulgaria
A1 Channel / Medium
Silver
entry The Noise Reducing Wind Chime, agency IDEOT, South Korea
entry Live Again, agency TOPic & Loong, China
A2 Brand Experience
Silver
entry PICALENGUAS, agency WEBER SHANDWICK MEXICO /McCANN MEXICO
Bronze
entry The Advanced Protector, agency &play, Bulgaria
entry Grab The Missing, agency YDM Thailand
