PPC ACCOUNT MANAGER

Key Responsibilities
•    Ongoing management of PPC accounts in Google AdWords, optimizing ROI while monitoring spend, identifying opportunities for keyword expansion and constantly testing new approaches
•    Optimize display based advertising through the Google Display Network and other Social media platforms, including re-marketing and audience segmentation
•    Contribute to the creation of effective landing pages for all SEM campaigns
•    Identify and share new trends, insights and best practices with local and global teams
•    Issue weekly and monthly reports pertaining to all online channels, outlining performance, revenue, traffic sources and applicable relevant metrics
•    Produce ad-hoc reporting from the analytics package for deep-dive queries and hypothesis creation 
•    Analyze and identify opportunities for improvements to existing reporting systems and processes
•    Strong understanding of customer lifecycle value 


Requirements
•    2 years relevant Performance based campaign management experience (SEM, Social media etc.) with B2C & B2B propositions
•    Bachelor’s degree or higher University Degree – ideally in Science, Mathematics, Economics, Engineering etc. 
•    Being up to date with marketing software, tools and technology 
•    Advanced use of Excel   
•    Good working knowledge of Google Analytics 
•    Google Certifications 
•    Completed military obligations


Please submit your resume at recruitment@zenithoptimedia.gr 
Your application should include a cover letter describing your background and reasons of your interest.